BookTok Driving Book Sales and Book Design

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BookTok Driving Book Sales and Book Design

European section editor Ralf Schlözer looks at how BookTok, a Tiktok community where readers discuss, praise, rank, or showcase books via short video clips, has been driving book sales—and even book design.

By Ralf Schlozer Published: January 17, 2024

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About Ralf Schlozer

Ralf Schlözer is a technology analyst for print with 30 years’ experience in the industry and a passion for discovering new technologies and print applications.

He is available for consulting and speaking engagements. Contact Ralf at [email protected]

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