October 2023 printing shipments came in at $7.84 billion, up from September’s $7.37 billion, keeping with our regular seasonality in which, with March, October has become the best month of the year. This also means that we’re likely in for two months of declines, as the holiday season kicks in.
January-to-October shipments are at $73.47 billion, a few billion shy of last year’s $75.85 billion. At this stage, the probability that 2023 will exceed 2022 shipments is slipping away—unless we get a Christmas miracle in November and/or December.
