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A look ahead to 2024 likely includes an even hotter year than 2023, which was a record breaker. Sustainability goals and efforts will increasingly be in the crosshairs—government agencies, industry watchdogs, brand owners, and consumers all are looking to drive reductions in greenhouse gas emissions, plastic waste and more, supporting companies that have sustainability as a key business driver. Printing and packaging companies who aggressively pursue reduction in their own environmental footprint, and work closely with customers to help them calculate theirs, will have a competitive advantage in 2024 and beyond.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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