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The Production Inkjet Puzzle: We Introduce You to the Latest Production Inkjet Models Serving the Document-Oriented, Production Inkjet Segment

This features the latest production inkjet models serving the document-oriented, production inkjet segment. Elizabeth Gooding covers 2023 press introductions and products announced previously that became commercially available this year. 

Monday, December 11, 2023

Ten years ago, the term production inkjet was intended to distinguish high-speed, single-pass inkjet presses from desktop, departmental, and wide-format inkjet devices. Not stated was that production inkjet was primarily used to produce documents like customer communications, books, and direct mail with a bit of signage if you had a B2 sheetfed press. 

Flash forward and high-speed, single-pass inkjet is producing packaging, textiles, and other industrial applications typically assigned their own inkjet categories. The production inkjet category continues, accurately or not, to refer to document-related applications.

Marco Boer of I.T. Strategies notes “We define [production inkjet] strictly as document printing. We keep all the other market separate.” He cited 13 subcategories of inkjet printing with total OEM revenues for hardware ink and service estimated at US$16.3 billion in 2022 and growing to US$24.5 billion by 2028. Of that total revenue, about 14% (2.3B) relates to production inkjet with a projected 13% compound annual growth rate bringing revenues to 4.7 billion and 19% of the total inkjet OEM revenues.     


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About Elizabeth Gooding

Elizabeth is the former Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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