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We recently published an AI explainer that explained the basics of artificial intelligence. In this article, we take it to the next level, explaining generative AI, which refers to the concept of creating an advanced form of artificial intelligence that can perform any intellectual task that a human being can do. Scary thought! But the fact is that it is not only coming, but already here. In fact, I’m almost certain you have seen AI-generated images which, if not designated as such, can be mistaken for reality. But there are also advantages to getting on board early, at least gaining an understanding of genAI and how it might impact your business. Read on to learn more.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Discussion
By Patrick Henry on Nov 06, 2023
Cary, thanks for a great overview of an urgent topic. It's fascinating to note that in all four images, even the old-fashioned one, the AI seems to perceive printing as a wide-format process. Could this be because of how frequently wide-format is covered in the trade media included in the datasets that the AI is analyzing? Could this mean that the real key to success with AI is PR?
By Julie Shaffer on Nov 06, 2023
Excellent overview with some great "try it yourself" links, Cary. Thanks for this one!
By Cary Sherburne on Nov 06, 2023
Juilie, thanks for your kind words. Patrick, you bring up some good points. I think is is also just that images of printing equipment, as a percentage of overall images on the web, is so small. PR doesn't hurt!!
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