Is “Secondhand Chic” a Viable Path to More Sustainable Fashion?
It seems that each and every day there is more alarming news about the state of Planet Earth. July, August and September were Earth’s hottest three months on record. This ups the ante for humans residing on Earth…we are running out of time to change course. And the textiles and apparel industry, in particular, has a lot of work to do. In this article, we take a look at two successful businesses, one for profit and one not for profit, that are working hard to keep textile products out of landfills, redirecting them to a second life, which in turn can reduce greenhouse gas emissions and consumption levels, if only by a little. We hope their stories will educate and inspire you, and that you, too, will take some action.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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