Are Cooling Fabrics the Next Hot Thing in Apparel?
As Earth continues to heat up, brands, retailers and consumers alike are looking for innovate cooling technologies for textiles and apparel, and there are a number of them already on the market. As we note in this article, however, this is very much a “buyer beware” market, as not all cooling fabrics appear to operate as promised. Read on to learn more.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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