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Reduce, Reuse, Rethink: Sustainability Isn’t a Linear Issue—It Requires a More Circular Approach

Printed products are varied, as are the processes used to create them. The focus on design, production, use and disposal of these products will continue to be scrutinized in the context of a circular economy as environmental pressures increase. Since print is a complex of interconnected processes, there are many areas that could be affected by sustainability efforts and the measurement of the carbon footprint. How do you measure what ‘could’ reach into every aspect of the printing business, from process, to people, to profitability?

Tuesday, August 08, 2023

Since print is a complex series of interconnected processes, there are many areas that could be affected by sustainability efforts. Truly sustainable development is defined as meeting the needs of the present without compromising future generations’ ability to meet their own needs. Sustainability reaches into every aspect of the printing business, from process, to people, to profitability.

Transitioning to digital print technologies positions printers to better manage lower run rates and market shifts, while providing them with better opportunities to create more complete print through finishing automation. Online printers with automated workflows prove that even more production efficiencies and waste reduction can provide a solid base for continued growth in a more competitive environment. 

The printing industry is continuously introducing new regulations to support sustainability, compelling organizations to recognize and follow trends as environmental, social and governance (ESG) criteria are factored into company modernizations, and which socially-conscious investors are using to screen potential investments.


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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

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