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Contributor Wayne Lynn explains in depth how to evaluate how your business is performing by creating a “composite” client and building a situation where a company has declining performance driven mostly by issues with customers and salespeople. The body of this article is a memo written to the owner of this hypothetical client.
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About Wayne Lynn
Wayne Lynn is an advocate of the adage that "you can't manage what you can't measure". Combining his considerable strengths in leadership, economics, and strategy with broad experience in both public and private companies, he brings focus and discipline to the task of creating and sustaining success in today's chaotic environment.
Wayne has managed businesses ranging in size from $5 million to $500million in annual sales. He has guided those organizations through a number of diverse market sectors including magazines, catalogs, inserts, direct mail, and general commercial printing.
A student as well as a practitioner of the fine art of business, Wayne's latest focus is on helping business leaders make their companies more viable economically, more relevant in the market place, more adaptive to constant change, and more durable in the long haul. It's about people, what they know, and how well they execute on what they know.
Wayne can be reached at 704-516-7787 or at [email protected].
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