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Accurate Printing of Color-Critical Materials Essential to Printing Success

Since the early days of digital color printing, color management has been a struggle for many. And some struggle even in the analog world. Although the presses have improved, including significant color management automation, it can still be difficult to get everything right, especially when it is necessary to exactly match color across multiple press types—analog and digital—as well as to ensure good color representation in digital files often used during the proofing cycle. We spoke with Meredith Nichols, a certified color management and workflow automation consultant, and a member of the Color Management Group, about how she works with clients and why certifications are important.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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