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Levi’s turns 170 this year, but it’s not letting its age get in the way of its innovation. The company reports that it has allocated 25,000 hours to a team of in-house robots over the past year. These robots, though, are not replacing employees. Rather, they are making work more efficient and enjoyable by freeing employees from performing a number of often repetitive and tedious tasks, and making more time for them to focus on more strategic activities. And Levi’s isn’t alone in harnessing the power of robots to make work more efficient. Here’s a quick pre-ITMA view of robotics in textiles, with more to certainly come from the world’s largest textile industry trade show, this week in Milan.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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