The Whole Package: How to Turn a Product into a Purchase by Appealing to a Consumer’s Senses

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The Whole Package: How to Turn a Product into a Purchase by Appealing to a Consumer’s Senses

David Zwang provides a primer on embellishment technologies for packaging applications—including why they are becoming more important than ever for brands.

By David Zwang Published: June 6, 2023

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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

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