He gets it. Things change. Technology keeps moving forward. If you’re not riding the next wave, you’ll drown.

That’s why Matt Redbear, creative director for Taktiful, has spent the past 40 years catching one wave after another, not just surviving but thriving in a digital world.

His career began in analog film and plates, diving into photographic production technology, photo lab management and professional photography. This eventually led to his career as a master lab technician and photoelectric engineer for companies affiliated with Kodak and Fujifilm. Then digital technology suddenly changed the course of the photographic industry, and he took a step back to plan his next move.