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Not every print project needs embellishment! Foil on my credit card statement seems over the top. But there are so many projects that deserve the pop and sizzle that is achievable with a bit of foil, some texture, a hologram, tinted or clear spot varnish, or float coats. But before you get excited, let’s do some planning.
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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