The Dealer Conundrum: Why It Can Be Difficult to Bring Direct-to-Garment Solutions to Market—An Interview with Frank Mallozzi, President/CEO of the Center Reach Group
Many of our members will remember Frank Mallozzi for his more than 25 years of senior leadership roles at EFI. As he moves onto the next chapter in his professional life, he has taken on an important role as President and CEO of the Center Reach Group, which is a consultancy focused on helping companies design and develop go-to-market growth strategies, execute on strategic plans and optimize marketing efficiencies while increasing sales productivity. We recently spoke with Frank to get more insight into his current role, and also to discuss some of the barriers he is seeing to a more accelerated adoption of direct-to-garment printing in the North American market.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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