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If you have been out in the world at all, you know that the number of surfaces to which graphics can be applied is only limited by the number of surfaces there are—which is to say that display graphics can be applied just about anywhere: walls, windows, doors, streets and sidewalks, 3D objects, vehicles—name it. Despite the overwhelming variety of graphics applications, some general trends are emerging, and some older trends are becoming more important.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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