Executive Q&A: Nick Benkovich, Vice President Of Product Management at eProductivity Software

WhatTheyThink: What are print businesses looking for in print software these days? Is it just about managing production, or is there more to it than that?

Nick Benkovich: Production is a key part of it but it’s far more than that. It’s about what comes before and after the production that optimizes a print business. It starts with enabling and tracking your salesforce, interacting with customers, providing quick response to quote requests and changes and managing and ultimately packing, shipping, delivering, invoicing and receiving payment for all that production work.

WTT: “Automation” can mean many things to many people. What does eProductivity Software think of as automation? What does it specifically entail? And how far along are printers in achieving some level of automation?

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