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The demand for shorter runs is increasing, driven by consumer market shifts across the packaging landscape. However, justifying the cost of digital corrugated production per package/box, when the ink cost is almost 10X the cost of flexo ink, and close to equal with the media in some cases, is difficult unless there is some added value or a more efficient solution.
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About David Zwang
David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].
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