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You know what they say about cobbler’s children? They never have good shoes because the shoes go to paying customers. We have the same challenge in the print industry. Even companies that offer website design as part of their services offering struggle to create a compelling website for their own services. Let’s talk about that!
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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Discussion
By Gee Ranasinha on Jan 04, 2023
Question: Which page on your website is the homepage?
Answer: All of them.
Don't assume every visitor enters your website from the home page. URLs on business cards and delivery trucks are all well and good. But, depending what they're typing into Google, there's a chance another page on your site may appear higher in rankings.
Search engines don’t give a stuff about home pages. You don’t get to decide on which page your visitors enter your website. Google, and the rest, are deciding which page on your website is the “homepage” for the visitor, based upon the search terms they’ve entered.
Why should you care? Because every page on your website needs to be strong enough to stand on its own. It must not rely on the visitor stumbling around your site and finding the information they want by accident.
By Pat McGrew on Jan 04, 2023
Excellent advice and worthy guidance for everyone with a website - which should be every service and product provider, as well as every industry association and educational outpost. Thank you!