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By making it easier for people to engage with print via a simple, interactive element, QR codes bridge the physical with the digital, teleporting them to their destination in an easy and fun way. Contributor Joanne Gore explains how QR codes transform print from a commodity to a high-value communications tool capable of linking to videos, landing pages, special offers, podcasts, and more.
Monday, August 22, 2022
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Stay informed. Stay competitive. Stay ahead.Joanne Gore is a B2B marketer, content strategist, author, and president of Joanne Gore Communications (JGC), a full-service marketing agency that helps the print industry sell more print.
With over 30 years of experience in the tech and print industries, Joanne brings a unique perspective to the challenges and opportunities facing today’s PSPs. She is a frequent contributor to industry publications and a passionate advocate for helping businesses understand who they help, how they help, and why it matters.
When she’s not helping brands grow, Joanne is leading conversations on key trends like sustainability, digital transformation, AI, customer experience – and the evolving role of print in today’s marketplace.
Follow Joanne on LinkedIn | Visit Joanne Gore Communications
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