Digital Embellishments: How to Add Value—and Profitability—to Ink on Paper

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Digital Embellishments: How to Add Value—and Profitability—to Ink on Paper

Digital embellishments allow printers to embrace the power of touch by creating enhanced, desirable, memorable, and valuable brand experiences. And when there is perceived value, there is a willingness to pay a premium. Contributor Joanne Gore identifies three opportunities for PSPs to add value—and profitability—with digital embellishments.

By Joanne Gore Published: July 13, 2022

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About Joanne Gore

Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected].

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