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Digital embellishments allow printers to embrace the power of touch by creating enhanced, desirable, memorable, and valuable brand experiences. And when there is perceived value, there is a willingness to pay a premium. Contributor Joanne Gore identifies three opportunities for PSPs to add value—and profitability—with digital embellishments.
Wednesday, July 13, 2022
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Stay informed. Stay competitive. Stay ahead.Joanne Gore is a B2B marketer, content strategist, author, and president of Joanne Gore Communications (JGC), a full-service marketing agency that helps the print industry sell more print.
With over 30 years of experience in the tech and print industries, Joanne brings a unique perspective to the challenges and opportunities facing today’s PSPs. She is a frequent contributor to industry publications and a passionate advocate for helping businesses understand who they help, how they help, and why it matters.
When she’s not helping brands grow, Joanne is leading conversations on key trends like sustainability, digital transformation, AI, customer experience – and the evolving role of print in today’s marketplace.
Follow Joanne on LinkedIn | Visit Joanne Gore Communications
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