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You should be using data to guide your sales planning, and you should be revisiting the data you collect on a regular cadence because things change. But there is a lot of potential data—some of it is useful in helping to set sales plans, and some of it could be considered noise. Pat McGrew helps you determine which is which.
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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