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There is a lot of talk about recycling, but less talk about reusing, across a variety of product types from soda to sweat pants. Reuse has a key role to play in a circular economy, and packaging is one of the key offenders in terms of waste. The good news, though, is there is increasing interest on the part of brands, retailers, and consumers in reusable packaging, whether it is an insulated water bottle or a crate like the milkman used to leave on our doorsteps for refilling. (I’m old enough to remember that!)
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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