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The way you’ve always done it vs. the innovations currently available in the marketplace, mostly in the form of software, can create a lot of tension in your business. Mutual respect for both perspectives is the key to better outcomes.
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About Jennifer Matt
Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
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