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Sustainability seems to be the latest buzzword to grab hold of the business community, and I hate to even call it that due to its importance to the future of our world. But when companies talk about sustainability, are they truly looking at the whole picture, or just a part? And can they even affect the whole picture? Organizations such as the Responsible Sourcing Network and others are dedicated to giving brands and retailers broader insight into just exactly how sustainable they are.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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