Up with Higher Education: Finding Signage Opportunities in Academic Applications
The higher-education market can be a lucrative one for sign and graphics providers, and there is no shortage of display graphics needs. Some are obvious, others less so, but finding them can provide many new opportunities. Here are some ideas.
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Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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