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I recently watched a very interesting panel discussion about graphene, its many uses, some of the challenges and barriers to market adoption, and the great work that a number of companies are doing to accelerate market adoption across a variety of industries. Why is this important? Graphene Council Executive Director Terrance Barkan sums it up: “The whole world is looking at how do we get to net carbon zero, and it is clear that legacy materials will not get us there. We need much better performance out of all of our materials, and graphene is so versatile across so many different application areas that it really is an important element of getting us to that net zero goal.”
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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