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We’ll never go back to a preset “normal.” No matter what change happens, there is always this collective delusion that things will return back to a previous state. When COVID started, I admittedly thought we would be sheltering in the place for a few weeks. We are now so far past a few weeks and so far away from a pre-COVID normal, it's hard to even remember what that felt like.
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About Jennifer Matt
Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
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Discussion
By Jamie Walsh on Feb 16, 2022
Great piece Jennifer (as always). Visibility, Tracking and Reporting tools like SOLitrack form Solimar Systems help to enable this new way of life - the Production Director/Manager now has access to what's happening on the shop floor from the comfort of his/her home office or any other location for that matter via a web enabled client.
The print industry has adapted amazingly over the last 2 years and many lessons have been learnt - a continuation of smart logical thinking is required to create a new working environment that works for all.
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