Editions   North America | Europe | Magazine


Premium Commentary & Analysis

Three Strategies for Keeping Up with Customers

Just as your own business changes, so, too, have your customers’ businesses changed to meet their own market needs. They may have stopped selling some products or services and added others. They may have had staff turnover, bought additional companies, or sold pieces of their business. Pat McGrew offers some strategies for staying updated on where your customers are and how you can best serve their changing needs.


Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.


About Pat McGrew

Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.


Join the discussion Sign In or Become a Member, doing so is simple and free

WhatTheyThink is the official show daily media partner of drupa 2024. drupa Event Coverage | drupa daily programs