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Three Strategies for Keeping Up with Customers

Just as your own business changes, so, too, have your customers’ businesses changed to meet their own market needs. They may have stopped selling some products or services and added others. They may have had staff turnover, bought additional companies, or sold pieces of their business. Pat McGrew offers some strategies for staying updated on where your customers are and how you can best serve their changing needs.

Tuesday, February 15, 2022

Has your business stayed the same year over year? No? You’ve made some changes? Added new products and services? Perhaps you’ve added equipment, expanded products, or added services. Perhaps you expanded a department and added new staff. New automation may be adding capacity options. A lot can change in a year.

It changes for your customers, too. Their businesses are changing to meet their own market needs. They may have stopped selling some products or services and added others. They may have had staff turnover, bought additional companies, or sold pieces of their business. They may have decided on a change in marketing direction or refreshed the brand colors and logo. And there may be fewer people working in their offices, with some permanently working remotely. All those changes are opportunities, but only if you are keeping up!

Here are three strategies to stay on top of where your customer is, and what they might need:


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About Pat McGrew

Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.

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