Apocalypse Soon? Sign Code Case Now Before the Supreme Court Could Forever Alter Sign Regulations—and the Sign Industry’s Business Model
In December, the International Sign Association (ISA) held a webinar that rounded up some of the recent sign code-related court cases. The one currently pending before the Supreme Court—City of Austin v. Reagan National Advertising of Texas—could have cataclysmic implications for the sign industry. The webinar offered some potential outcome scenarios and what the decision would mean for sign producers.
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Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.