In today’s world, we are inundated with misinformation and disinformation, and it is a constant daily battle to separate the wheat from the chaff, the truth from fake news. This is not limited to politics and healthcare. It’s also a factor in how the fashion industry—in cotton in particular—is portrayed. This article is a summary of a recent report by Transformers Foundation highlighting common myths about cotton. We recommend reading the full report and/or listening to a recent Supima webinar for the entire story.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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