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Top Three Software Sales Strategies for 2022

We were hoping that 2021 would bring stability and the end of lockdowns and quarantines. While we had some respite mid-year, we’re beginning 2022 with similar challenges. The good news for software sellers is that there is a continuing market for solutions to automate, optimize, and streamline at every step of the workflow. Contributor Pat McGrew offers three software sales strategies to kick off 2022.

Tuesday, January 11, 2022

We begin every year by setting sales goals. Some companies hold kickoff events, others issue quota memos or meet with sales team members individually. The goal is to get everyone on the same page in a market that is constantly shifting.

Think about this time last year. We were hoping that 2021 would bring stability and the end of lockdowns and quarantines. While we had some respite mid-year, we’re beginning 2022 with similar challenges. The good news for software sellers is that there is a continuing market for solutions to automate, optimize, and streamline at every step of the workflow.

Some buyers are settling on comprehensive end-to-end solutions that manage inbound work from the point of sale, integrate with Enterprise, ERP, and MIS systems, and manage work through output to print or edelivery. Others want point solutions that can integrate with their custom workflow. Opportunities abound, but you need the right strategy and story to get in the door and to the table.


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About Pat McGrew

Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.

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