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We all love our jeans, but consumers are increasingly becoming aware of the massive environmental impact of the denim dyeing process—chemistry, water usage, potential pollution of water sources, and so on. But there are encouraging developments underway in the world of more sustainable denim. We explore a few of them here.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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