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Time to Talk Turkey About Sales—Part 1: Firing Customers and Avoiding Discounts

We use the phrase “let’s talk turkey” when Thanksgiving is just over a week away…or we want the other party to know that it’s time to get to the bottom line. As you look forward to 2022, Pat McGrew talks turkey about why this is a good time to think about the bottom line for your sales teams and how they interact with customers.


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About Pat McGrew

Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.


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