It should not come as a shock that people are spending more of their time—and doing more of their buying—online these days. This is particularly true of those working from home.

An estimate by “Upwork” states that one in four Americans, over 26% of the American workforce, is expected to work remotely through 2021. As a result, more people are exposed to, and engaged with, more digital ads than ever before—leading to digital fatigue and a desensitization toward what they’re seeing. The result? They’re ignoring ads that don’t stand out and connect with them, leaving digital marketers desperately seeking new ways to sell products, services, and solutions. This is especially true for automotive brands, an industry hit hard by the pandemic.

Both the print industry and automotive industry are excellent at innovating. They also both excel at identifying growth opportunities and improving how they interact with their customers. It’s no surprise, then, that in recent years these industries have tightened their customer connection and expanded their innovative tendencies—case-in-point, the electric vehicle segment of the auto industry. Accelerated by the pandemic, EV represents a booming new sector that feeds off innovation. BNEF expects the global share of EVs in new sales to increase by 50%, from 4% to 6% in 2021, rising further to 8% in 2022.