Print and Automotive: Two Industries Driving Innovation in Customer Engagement
During the pandemic last year, auto sales dropped radically and innovative auto direct mail campaigns geared down. Fast-forward 16 months and the situation is very different, as more and more people head back out on the road. Joanne Gore looks at how printers, automobile brands/dealers, media agencies, and tech companies are teaming up to create engaging and innovative marketing campaigns for automobiles—and driving business.
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