Reanimating the Customer Experience: Like a Good Movie, Give Your Customers an Immersive Experience - WhatTheyThink

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Reanimating the Customer Experience: Like a Good Movie, Give Your Customers an Immersive Experience

Customers seek an immersive experience orchestrated by authentic people that consistently delivers. Do this well and you will build long-lasting, predictable customer relationships. Do this poorly and the discontinuity of an unpredictable experience will churn customers out of your portfolio. Contributor Preston Herrin evaluates two types of customer context: “New” and “Nurtured.”

By Preston Herrin Published: October 19, 2021

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About Preston Herrin

Preston Herrin is a growth and performance consultant. He has enjoyed a successful leadership and executive management career spanning the manufacturing, e-commerce, software, and logistics sectors.

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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