Steven Johnson takes stock of Charles Schwab & Co’s recent decision to replace its printed “On Investing” magazine with an email blast, and provides Mr. Schwab with several reasons why it’s a bad investment.
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Steve Johnson is a successful print owner and digital pioneer. Each month in Johnson’s World, he offers up his take on the day-to-day world of graphic communications.
This story was still hot off the press when Schwab Editor-In-Chief Sara Smith reached out to assure me that print was not being abandoned by her firm. On the contrary, she says: "Your recent article in Printing News was brought to my attention, so I thought I’d reach out. Thank you for your feedback and for your many years as a reader of On Investing. It’s always rewarding to hear how much our clients enjoyed it. I did want to make sure you were aware that we still have a print magazine you can subscribe to if you want to. Onward is very similar to On Investing, but it’s perfect-bound with a higher page count and more of an emphasis on wealth-management topics. Let me know if you’re interested and I’ll make sure you’re enrolled."
Discussion
By Steve Johnson on Sep 28, 2021
This story was still hot off the press when Schwab Editor-In-Chief Sara Smith reached out to assure me that print was not being abandoned by her firm. On the contrary, she says:
"Your recent article in Printing News was brought to my attention, so I thought I’d reach out. Thank you for your feedback and for your many years as a reader of On Investing. It’s always rewarding to hear how much our clients enjoyed it. I did want to make sure you were aware that we still have a print magazine you can subscribe to if you want to. Onward is very similar to On Investing, but it’s perfect-bound with a higher page count and more of an emphasis on wealth-management topics. Let me know if you’re interested and I’ll make sure you’re enrolled."
Discussion
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