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Steven Johnson takes stock of Charles Schwab & Co’s recent decision to replace its printed “On Investing” magazine with an email blast, and provides Mr. Schwab with several reasons why it’s a bad investment.
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About Steve Johnson
Steve Johnson is a successful print owner and digital pioneer. Each month in Johnson’s World, he offers up his take on the day-to-day world of graphic communications.
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Discussion
By Steve Johnson on Sep 28, 2021
This story was still hot off the press when Schwab Editor-In-Chief Sara Smith reached out to assure me that print was not being abandoned by her firm. On the contrary, she says:
"Your recent article in Printing News was brought to my attention, so I thought I’d reach out. Thank you for your feedback and for your many years as a reader of On Investing. It’s always rewarding to hear how much our clients enjoyed it. I did want to make sure you were aware that we still have a print magazine you can subscribe to if you want to. Onward is very similar to On Investing, but it’s perfect-bound with a higher page count and more of an emphasis on wealth-management topics. Let me know if you’re interested and I’ll make sure you’re enrolled."
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