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Johnson’s World—Dear Mr. Schwab: Choose Print

Steven Johnson takes stock of Charles Schwab & Co’s recent decision to replace its printed “On Investing” magazine with an email blast, and provides Mr. Schwab with several reasons why it’s a bad investment.

Wednesday, September 22, 2021

It was with sadness that I received Charles Schwab & Co’s notice that the summer issue of your magazine On Investing would be the last. As both your client and a connoisseur of printed magazines I can vouch for the quality, professionalism and efficacy of On Investing. I always found at least one tidbit (and usually more) that made reading it worthwhile.

I am puzzled by your explanation of your decision to replace your magazine with an email blast to be titled “Investing Insights.” Under the heading, “Why it’s happening,” you stated:

The new Schwab “Investing Insights” will deliver more timely news and commentary better tailored to your needs, interests and goals while also reducing Schwab’s environmental footprint.


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About Steve Johnson

Steve Johnson is a successful print owner and digital pioneer. Each month in Johnson’s World, he offers up his take on the day-to-day world of graphic communications.

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