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The Goal of Automation Drives Process Improvements

Automation is the sexy sales and marketing term. Process improvement is where the magic happens. Keep your reality hat on and think about automation at the discrete task level of your business process.

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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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