Decisions are not made in a void. They serve multiple purposes but the focus of this article is on stimulating action that moves us toward the accomplishment of goals. Last month we looked at the subject of approaching decisions in a structured way and in a way that used both sides of the human brain. The point was to make the best possible decision using what we know about how the brain works and how each side works to balance and inform the other. This month we look at finding and ensuring that the necessary motivation is in place for successful implementation of decisions and achievement of our goals
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Wayne Lynn is an advocate of the adage that "you can't manage what you can't measure". Combining his considerable strengths in leadership, economics, and strategy with broad experience in both public and private companies, he brings focus and discipline to the task of creating and sustaining success in today's chaotic environment.
Wayne has managed businesses ranging in size from $5 million to $500million in annual sales. He has guided those organizations through a number of diverse market sectors including magazines, catalogs, inserts, direct mail, and general commercial printing.
A student as well as a practitioner of the fine art of business, Wayne's latest focus is on helping business leaders make their companies more viable economically, more relevant in the market place, more adaptive to constant change, and more durable in the long haul. It's about people, what they know, and how well they execute on what they know.
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