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Companies that have been in business for more than a few years usually have well-oiled sales machines, but mergers, acquisitions, changes in production capabilities, and market fluctuations could push the plan out of sync. That puts the business at risk. Sales needs to sell to the current capabilities and help set the strategy for future investments to support what customers are moving toward in their purchases. Contributor Pat McGrew identifies what items should be on your sales assessment checklist.
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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