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Johnson’s World: Are You Impressed with My Press?—Buying a New Press Shouldn’t Be a Competition

Contrary to advertisements, no press is going to magically make you more money, but, wisely chosen, a new machine can be a useful tool on your carefully planned roadmap to increased profitability. Steve Johnson explains why you should stop looking at what equipment your competition has bought.

Tuesday, April 13, 2021

I just bought a press! Pretty exciting, eh? Can you guess exactly what I bought?

Loyal Johnson’s World readers know that I run Copresco, a cutting-edge establishment, so whatever I bought is sure to be something exciting.

Perhaps it was a 40-inch, six-color + UV offset press such as my competitor down the street just bought.


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About Steve Johnson

Steve Johnson is a successful print owner and digital pioneer. Each month in Johnson’s World, he offers up his take on the day-to-day world of graphic communications.

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