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Sustainability is a hot topic in the textiles and apparel industry, as well it should be. Discussions have heated up even more as a result of the pandemic and the associated supply chain difficulties it has presented for the industry. Expect to see increased use of the terms recycling, upcycling, and even return of rentals as the industry works to adjust to a wide range of new realities. Lenzing Tencel is a good example of the type of environmental stewardship that is needed to make the industry more sustainable. Other examples are included in this article as well—and there are many more in the works or already in the market.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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