Vax Populi: Now that COVID Vaccinations Are Underway, What Does That Mean for Display Graphics?
Signage has almost always been one of the most essential means of communicating important messages, which was why wide-format and sign shops early on in the pandemic were considered “essential services.” Health and safety messaging was the killer app for display graphics in 2020, and that is going to remain the case for the foreseeable future. Here’s what to look for.
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Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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