Is the Apparel Industry in the Midst of a Systemic Change?
In a recent TexProcess/TechTextil webinar, panelists discussed what is happening with respect to the textiles and apparel supply chain, especially what has been accelerated by the pandemic. Has there been a sourcing shift? Is there a balance shift between Western and Asian sources? What key elements do brands and suppliers need to address to bring about needed systemic change? How many are even capable of driving systemic change? These were some of the questions and issues discussed in this very interesting session.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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