Get Ahead of the Tech Curve: Smart Signage Expands Experiential Marketing Opportunity

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Get Ahead of the Tech Curve: Smart Signage Expands Experiential Marketing Opportunity

Connecting brands to consumers is incredibly important, and in the print and sign industry, it’s all about making consumers feel a part of something larger than themselves. In this article, guest contributor Larry Oberly, President & CEO of SpeedPro, explains the advantages of SpeedPro’s InfoLnkX NFC application for creating interactive, touchless, smart signage.

Published: February 23, 2021

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.