It feels as though the new year has barely begun, but here it is Valentine’s Day. I presume that you, as good citizens of Johnson’s World, have already sent out your Valentine’s Day cards. What’s that you say? You don’t celebrate St. Valentine’s Day? You haven’t given a Valentine since grade school? Shame on you.

I’m not suggesting that you send roses to your customers, but how about a card? Does sending a Valentine’s card to a client sound strange to you?

Stop and think for a moment. Why do you give a Valentine gift to a loved one? To make that person feel loved and appreciated. Now don’t you want your clients to feel loved and appreciated as well?