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2020 and a good part of 2021 will be seen as the time of virtual events. It was either that or put everything on hold, which clearly was not an option. There was great hope that we would be back to in-person events by spring of 2021, but one by one, scheduled events such as drupa and Interpack, FESPA, TechTextil/TexProcess, and more were either cancelled, converted to virtual events, or postponed until late summer or fall. We spoke to a number of folks—organizers, sponsors and attendees—to get their views about the value of these events. We also included some virtual event questions in a broader survey.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Discussion
By Barb Pellow on Feb 02, 2021
Well done article with great perspective.
By Cary Sherburne on Feb 02, 2021
Thanks, Barb! Appreciate the positive feedback!
By Lutt Willems on Feb 02, 2021
Great article! I also believe hybrid events are the future. I very much prefer virtual events but miss the networking opportunity. Let's hope developers will be able to improve this feature moving forward.
By Cary Sherburne on Feb 03, 2021
Lutt, let's hope so!