(Image courtesy of Texintel.)

“As the fashion industry begins its seismic reform, the digitalization of the sector is imminent. Digital technologies offer the industry the tools required to control production volume, and in doing so, the fashion brands that make the move to adopt digital technologies will be rewarded with commercial success” —Epson

How do you switch an entire industry over to sustainable technologies and increased profitability? The predictable answer is that’s not feasible in a short time frame; and yet, over the last year we have witnessed a seismic shift and a historic sea change in our digital behaviors—an unprecedented change—forced in its raw essence by supply and demand. Fragmented supply and increased online demand have challenged the industry like never before, forcing many fashion businesses to reevaluate their supply chains. The fashion industry must now shake off its unsustainable legacy and re-equip to embrace change and once again deliver “positive fashion”—end the decades of overconsumption, reject fast fashion and its negative impacts, and switch to a sustainable footing where commerce thrives alongside the planet’s resources.