2020 has been unlike any year. Ever. Despite all of its challenges, the print industry rallied, re-invented and re-tooled to help provide relief. Let’s take a look at how 2020 re-shaped the way we communicate and engage.

In the wake of the pandemic, print providers have been declared an essential service—and have re-invented how they engage with buyers, new markets, and new revenue streams. From the start of the pandemic, printers were filling the PPE gap—today it has expanded to include the production of face shields, protective barriers, social distancing floor graphics, and more. Today, print is helping stimulate the economy.

Pennsylvania’s Ace Designs is one example. Before the pandemic, they specialized in display needs, picturing framing, and visual merchandising. When they were declared an essential service, they began manufacturing and donating thousands of face shields to local retirement homes, hospitals, and frontline workers.