Lane Changers and Game Changers: Competitive Diversification with Inkjet
Inkjet is not only entering new markets, it’s changing the way we think about and operate in those markets. As more printing companies adopt inkjet, we are seeing more “lane changers”: printing companies, like transaction printers and direct mailers, stepping outside their traditional segments and taking on new applications. Inkjet Insight’s Elizabeth Gooding takes a close look at how lane changing is becoming game changing.
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Elizabeth is an industry consultant and professional problem solver. Elizabeth serves on the advisory board for the Inkjet Summit. Is the co-author of The Designer's Guide to Inkjet (now in its 2nd edition) and co-founded Inkjet Insight, the leading, unbiased source for production inkjet education, specifications and tools.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.